Tea Package re-design
2022.04
Celestial Seasonings
This project is to re-design the packaging for three iconic herbal teas for Celestial Seasonings. Celestial Seasonings is an American tea company based in Colorado that specializes in herbal teas. I've created both illustrations and designs for the Celestial Seasonings packaging project. It features 3 original artworks for 3 separate tea blends: Sleepytime, Jammin' Lemon Ginger, and Bengal Spice.
Brand RESEARCH
Celestial Seasonings
Back in 1969, we started picking herbs from the fields and forests of the Rocky Mountains and in the process, we created America’s very first herbal tea. Still blended in Boulder by our expert blend master, our uniquely delicious teas are made with the finest ingredients, passion, and inspiration.
Origianl
Packaging
inspiration
I took landscape in Colorado Rocky Mountain's view as the basis to convey the naturalness of the tea. With elegant and soft colors to represent different flavor, which conveyed the moment of life.
The color palette has a great connection to show the different flavors of the tea.
Expanded view
